An aspiring Strategic Planner
& Integrated Marketer.
Listed below are a few of the projects that I have had the opportunity to lead and bring to life. Each included a mixture of roles for brand marketing, account management and strategic planning, just to name a few.
RICHMOND FOOD INDUSTRY
-
Campaign Objective: Gather qualitative and quantitative information around the city of Richmond, VA on their opinions of Chefs and the food industry.
-
Contribution: Lead campaign strategist who analyzed industry data through research and consumer surveys. Facilitated deck development to educate audiences on the study.
-
CLICK ARROW FINDINGS & QUANTITATIVE PRESENTATION
-
CLICK ARROW FOR FULL PRESENTATION
MCDONALD'S - BIG MAC
-
Campaign Objective: Brief to Pitch: Position the Big Mac as key factor in the success of the the McDonald's brand, therefore encouraging the product to remain an untouched menu item.
-
Contribution: Developed a creative brief establishing key messaging and strategic positioning around Big Mac being a timeless and fan favorite sandwich for the McDonald's brand.
-
CLICK ARROW FOR FULL PRESENTATION
MINI COOPER - CLUBMAN
-
Campaign Objective: Inspire purchase intent for the Mini Cooper vehicle through the creating a recommendation for consumer experiences. .
-
Contribution: Created virtual reality experience in mini that provided tangible and exciting feature education around the Mini Clubman vehicle. Mall visitors would be able to conduct a virtual test-drive of the vehicle.
-
CLICK ARROW FOR FULL PRESENTATION
